Again the project will be very important to the researcher, academics, consumers and student that are involved in effect of sales promotion project, it serves as a guide for future sales techniques of coca cola brands of soft drink product. Because of this, coca cola has come up with long term objectives. Coca cola is the most familiar product in the world, and is one of the largest selling soft drink from the past. The international empire of coca cola spans more than 200 countries. Coca cola is the most well known trademark price competitionbased pricing. The company and bottling partners are dedicated to the 2020 vision, a roadmap for doubling system revenues this decade, focused on five key areas. In coca cola marketing mix, promotions and place plays a major role in building the brand. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of coca cola. Coca cola products are above or equal to its competitors prices. The coca cola was founded in may of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust. Coca cola s present distribution system can handle 15 billion cases of coca cola products each year. The mission of the coca cola business, pro e pdf born 128 years ago in. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups. This project is about to study any one of companies and one of that companys product according to marketing.
As one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history. Coca cola uses competitive positioning strategy to be far ahead of its competitors in the market for soft drinks. The coca cola company is the largest drink company in the world, serving customers from more than 200 countries with over 500 different brands. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. T1,t4,t5,s2,s4,s5,s6 coca cola s brand represents quality, taste and excitement to the market, qualities that remain unmatched by the companys competitors, thus severely. Coca cola is a globally recognized successful company. According to ivestor, never before has this company been more perfectly poised for pioneering, with a global system far more capable and far stronger than just a few short years ago. Thesebold steps taken by the coca cola marketing unit acclaimed themmany acknowledgements across the board. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising.
The first part of the study takes us through the present state of affairs of the beverage industry and coca. The business of the company in middle east during the period of 1968 to 1991 as it was boycotted by the arab league, 2015. After 125 years in production, the drink has come to be more than just a refreshing beverage. Kartik dave page 1 project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india. The coca cola company introduced diet coke in 1982. The effect of sales promotion on the marketing of cocacola. Marketing mixclick here to read marketing coca cola. By mian badshah in marketing management perspective, the 4 ps application in a company and swot and pest analysis. The coca cola company bachelors thesis in international business 74 pages, 1 page of appendices autumn 20 abstract the purpose of this thesis is to examine traditional medias content, history. Coca cola was bought out by a business person called asa griggs candler and his marketing techniques led to coca cola being a successful brand becoming a softdrink market throughout the 20th century. The integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years.
The coca cola soft drinks that are available in retail outlets in enugu urban, was used on this study. It outlines the history and current scenario of the cocacola company globally and locally. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india this report has been prepared with a specific purpose in mind. On may 8, 2011 coca cola celebrated its 125 anniversary. Despite having a higher price than many local and international brands, coca cola is still able to gain the highest level of acceptability among all. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the.
Coca cola, the product that has given the world its bestknown taste was born in atlanta, georgia, on may 8, 1886. We collaborate with regional coca cola bottlers and suppliers in participating countries to build public health systems capacity in supply chain and strategic marketing by sharing the expertise and network of the coca cola system with the local ministry of health. The coca cola company creates value by executing comprehensive business strategy guided by six key beliefs. We can recognize that all the problems will be aware and check by coca cola group.
Besides the popular coca cola and coke brands the business uses more than 500 brands in over 200 countries or. If coca cola used strong marketing with environment friendly attitude it may raise barriers to entry, thus decreasing the threat of new entrants to the industry. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. Coke is one of the most recognizable brands in the world. The company has a large product portfolio of sparkling and still beverages. Coca cola has long been criticized for its marketing efforts aimed at children, including efforts in schools, where it negotiated contracts to place soda machines in hallways and cafeterias. Analysis of the coca cola company history coca cola enterprises incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1. Coca cola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups. Coca cola which was invented in the late 19th century by john pemberton. Students have also found uses for coca cola in school science fair projects.
Coca cola is one of the most famous soda producers in the world. Pemberton, coca cola was first offered as a fountain beverage at pharmacy by mixing coca cola syrup with carbonate water coca cola was patented by in 1887, registered as a trade mark in 1893 and by 1895 it was being sold in every state. Effect of sales promotion on the marketing of coca cola. Swotanalysisclick here to read swot analysis of coca cola. Dec 23, 20 coca cola is also the most valuable brand in the world. This study helps us in to understand the current status of company in rural market. The coca cola company struggles with ethical crises. Upcountry market under the guidance of name of guide. A study on the marketing strategies for millenniums.
Traditional and social media marketing comparison case. Coca colas marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. In 1985 the formula for coca cola was transformed and the coca cola. Cocacola has effects on the teeth which is an issue for health care. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
An evaluation of marketing strategies undertaken by coca cola company as a multinational. May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. The brand is present across more than 200 nations and is sold in packets of various sizes. Pdf strategic marketing plan for cocacola 2016 researchgate. Apr 15, 2020 the marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. Pdf as a chandler founded the coca cola company back in 1886. Cocacolas customer relationship management strategies 123. Class 11 business studies project on mnc multinational company coca cola ritesh jha duration. Again questionnaires were used as research instruments to supplement the information got through other sources.
Project report on coca cola company and study of customer preference for coca cola brands with reference to coca cola india project report on coca cola company submitted by. Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or areas and serves 1. Coca cola was invented on 8th may 1886 by dr john stith pemberton in georgia and the brand was owned in 1889 by asa candler who had made most of his money by selling coca cola. The worlds largest beverage company, the coca cola company is owner or licenser of more than 500 nonalcoholic beverage brands. Coca cola started as a cure for the addiction to morphine. Coke in india despite the formidable track of its parent cocacola company the modus operandi the multinational soft drink companies. You can view samples of our professional work here any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of uk essays. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. Sales and distribution effectiveness marketing project. The 4 ps of coca cola include the product, the price, the place and the promotions. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns.
The business has over 300 brands of beverages around the world. Cocacola is a carbonated soft drink sold in almost all the countries of the world. Coca cola has been facing problems in the operation department and because of that, to deal with this, they always try to identify the problems and refer or address the problems to the top executives of the organization. Coca cola company is the worlds leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. These bold steps taken by the coca cola marketing unit acclaimed them. The analysis will begin with a brief background of the company including company mission statement and business objectives. Cocacola is manufactured by the cocacola company and is often referred to as coke.
Coca cola is also the most valuable brand in the world. With your download, get the 21 best papers relevant to this one, including 20 top related papers. The report also comprises analysis of coca cola s marketing strategy and companys approach towards corporate social responsibility csr. Analysis of the coca cola company 4605 words 19 pages. Coca colas pricing scheme is that the product cost is 45% of the total retail price. Since its creation, coca cola has been widely recognised for providing refreshing carbonated beverages to consumers across the world. The lifecycle of coca cola research and product development coca cola was created in 1886 by dr. An evaluation of marketing strategies undertaken by coca cola. Although it was originally produced for medicinal purposes, the taste of the syrup was. Effect of sales promotion on the marketing of coca cola brand. Marketing mix product the coca cola companys products include beverage concentrates and syrups.
Marketing mix of coca cola 4 ps of coca cola coca cola 4. These bold steps taken by the coca cola marketing unit acclaimed them many acknowledgements across the board. Coca cola international strategic management project report. Two sources of data were used in the study, they are primary and secondary data. Distribution system of coca cola company and business operations. This is a research report on project report of coca cola uploaded by vikas gupta in category. Coca cola has come a long way using aggressive mass marketing strategies being the pioneers. Creative brief 3 background coca cola is an international conglomerate established in atlanta, usa in the 1880s. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Project last mile south africa is specifically made possible by. The products are priced competitively because of the heavy competition in the soda industry. Coca cola marketing analysis project report swot analysis. Comparative analysis of cocacola company and pepsico.
This was the first extension of the coca cola and coke trademark. He devised a syrup that was placed into a jug in order to be sampled at a local pharmacy in atlanta, georgia. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. This project is done villages where data is collected from every. It also has got sugar by which continuous drinking of cocacola may cause health problems. The cocacola company the cocacola company is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands. An evaluation of marketing strategies undertaken by coca. Coca cola market plan and market research free essay example.
Pdf marketing management project on coca cola mian. Mar 11, 2015 the integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. Mission statementour road map begins with our mission, which is continuing. Project on marketing strategies of coca cola slideshare.
Marketing plan on marketing plan for cocacola marketing assignment coca cola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Marketing history market research in the beginning. Project report on cocacola company and study of customer preference for coca cola brands with reference to coca cola india this report has been prepared with a specific purpose in mind. The coca cola brand is globally valued and recognized. Aug 19, 2019 marketing history market research in the beginning. Marketing plan of coca cola company marketing essay. Nov 20, 2017 coca colas present distribution system can handle 15 billion cases of coca cola products each year. After colonel john pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for the addiction and finally in 1886, the first nonalcoholic version of a french coco wine called coca cola was made. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate.
Coca cola has been struggling to venture into the arab world. Imc project coca cola taste the feeling analysis on coca cola taste the feeling campaign submitted to prof m n. Pdf marketing management project on coca cola mian badshah. Brand management section of our research repository. Marketing strategy of coca cola coca cola strategy.
T1,t4,t5,s2,s4,s5,s6 coca colas brand represents quality, taste and excitement to the market, qualities that remain unmatched by the companys competitors, thus severely. Responding to that criticism, the company announced in 2001 that it would scale back but not eliminate its educational marketing in the united states. It outlines the history and current scenario of the coca cola company globally and locally. Dec 11, 2015 on may 8, 2011 coca cola celebrated its 125 anniversary. Cocacola was invented by john stith pemberton in covington, georgia in may 1886. The coca cola company can be looked upon as a global business that operates on a local scale and this has been possible because of the coca cola system that includes the company itself and its more 250 bottling partners across the globe. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. All documents marketing brand management section of our research repository. In two years time, diet coke was the top selling diet soft drink in the world. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
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